HPE - Complete care
Brand film
Agency - Synima
Director & Creative lead - Lucien De Vivo
Lead animator - Anna Molnar
Editor - Thomas Clark
Sound design - Andrew Chappell
Studio - Tannery Studios
HPE: Complete Care
HPE needed a hero film introducing the evolution of their Complete Care offering, aimed at IT leaders. The look was a clean studio with minimal props, projected shadows and a trusted presenter speaking straight down the lens.
The process
I used Midjourney early on to get the vision out of my head and into something shareable. It wasn’t polished, just clear enough to align the team and client quickly.
A written visual storyboard covered pacing, script action and the shadow work, which was key to the emotional tone at certain moments.
Pre-vis
We built the studio to scale in Unreal Engine. Then we captured a rough performance using Rokoko and facial capture, driving a MetaHuman. This was purely for internal visualisation and getting the client to sign off the storyboard.
When the script changed along the way, AI lip-sync tools handled it easily.
On set
Thanks to the pre-vis, most of the edit and motion graphics were locked before we got on set. We shot the whole film in a single day. Sound design pulled it all together, and the project wrapped within a week to glowing feedback.
Takeaway
A great blend of creativity, planning and the right tech at the right moments.